Who are the Cool Cats?
What are Cool Cats?
Like other so-called “collectible” image projects, Cool Cats is a collection of 9,999 NFTs randomly generated on the Ethereum blockchain. Similar to its predecessors, such as CryptoPunks, each Cool Cat NFT features a variety of traits including different clothing, facial expressions, mouths, hats, glasses, and more. In total, there are over 300,000 possible combinations. Of course, not all Cool Cats are created equal. Due to the combinations of certain traits, which vary in frequency, some are much rarer—or cooler—than others.
Cool Cats have been classified into eight tiers of rarity levels. Rarity is partially determined by these tiers, but there are also specific rarities for certain traits or combinations (e.g., a Cool Cat in a frog costume). Ultimately, half of the Cool Cats feature a “Cool” trait (Cool 1 or Cool 2). As shown in the table below, derived from the official guide, some NFTs are indeed rarer than others. That being said, any member of the Cool Cats community will gladly tell you that, regardless of rarity, their NFT is the coolest of them all.
| Tier List | Quantity | Points |
|---|---|---|
| Cool 1 | 2000 | 3 |
| Cool 2 | 2600 | 4 |
| Wild 1 | 1750 | 5 |
| Wild 2 | 1250 | 6 |
| Classy 1 | 1000 | 7 |
| Classy 2 | 750 | 8 |
| Exotic 1 | 500 | 9 |
| Exotic 2 | 149 | 10 |
| Total | 9999 |
Cool Cats Tier List — Official Site (Medium)
Who created the Cool Cats?
The original team behind Cool Cats consists of four individuals:
- Tom Williamson (xtremetom), a blockchain and smart contracts expert;
- Rob Mehew (Lynqoid), a developer and project manager;
- Evan Luza (ELU), Creative Director;
- Colin Egan (clon), an illustrator also known as The Cartoonist.
In an interview with Catster, Colin Egan explains how the idea for the project originated:
Toute ma vie, j'ai dessiné des personnages de cartoons, mais les chats ne sont arrivés qu'à partir du lycée. [...] Je deviens alors le type qui dessine des chats. C'est à ce moment-là que j'ai réellement commencé à concrétiser cela dans mes illustrations qui n'étaient jusqu'ici que quelques gribouillages personnels.
The Cool Cats are derivatives of Blue Cat, the character that Colin Egan drew in high school. According to the Cool Cats Medium blog, the illustrator spent years perfecting the thickness of the lines, the height of the ears, and the length of Blue Cat’s whiskers to finally give him his undeniably cool and cute final form. The team, which self-identifies as “crypto-loving nerds, art enthusiasts, and creators of cool stuff,” launched the Cool Cats NFTs in PFP (Picture for Profile) format on July 1, 2021.
The arrival of Stephen Teglas in 2022 followed by the transition to creative leadership in 2023.
In 2022, Stephen Teglas was appointed CEO of Cool Cats, marking a key milestone in the project’s evolution. Teglas, an experienced leader with a long background at entertainment giants such as Disney and Warner Bros, was recruited to bring more formal structure and rigorous management to Cool Cats. His arrival aimed to support the project’s growth and optimize internal operations while exploring strategic collaborations to expand the brand’s reach. Under his leadership, Cool Cats strengthened its position in the NFT market, notably through key partnerships with companies in the Web3 space, such as Animoca Brands and Futureverse. Teglas played a central role in developing Cool Cats as a global NFT brand while maintaining a balance between the creative aspects and the business demands of the project.
This transitional period, under Teglas’s leadership, laid the groundwork for future projects and collaborations. However, in 2023—likely due to the unfavorable context—Stephen Teglas made the decision to step down from his position. While his expertise helped solidify the project’s commercial foundations, his departure signifies a return to a leadership style more focused on innovation and creativity.
Cool Cats Leadership Announcement
— Cool Cats (@coolcats) August 18, 2023
We’re thrilled to share that @cloncast is stepping into an expanded leadership role starting today.
Going forward, Clon will be leading both the overarching strategy and the daily operations for Cool Cats, in addition to guiding our creative… pic.twitter.com/1wwecFhuoF
Thus, in August 2023, Clon (Colin Egan), the creator and founder of Cool Cats, took the reins. He now oversees not only the creative aspects but also the overall strategy of the project. This change has been supported by strategic partners Animoca Brands and Futureverse, who provide their expertise to assist Cool Cats in evolving towards more ambitious initiatives in the realms of Web3 gaming and metaverses.
Additionally, the team expanded in 2023 with the addition of new members to the community council. This initiative aims to strengthen ties with the community, improve the project’s governance, and explore new opportunities for collaboration and development, particularly in the realms of video gaming and the gamification of the Cool Cats ecosystem.
Why have Cool Cats NFTs become so popular?
— Mike Tyson (@MikeTyson) July 9, 2021
The Cool Cats collection hit the market shortly after the success of the Bored Ape Yacht Club (BAYC). While the summer of 2021 saw BAYC catalyze the rise of PFP (Picture for Profile) NFTs, Cool Cats managed to capture the attention of enthusiasts of these digital avatars. Its launch quickly generated excitement.
Initially, the Cool Cats NFTs were offered at 0.06 ETH each (approximately $150 at the time). However, sales stagnated, with only 300 units sold. In response to this situation and the declining value of cryptocurrencies, the team decided to reduce the price to 0.02 ETH (around $50). In just eight hours, the entire collection sold out. In the days that followed, the project experienced a significant surge, with prices quickly reaching 0.66 ETH (multiplied by 33, or approximately $1,000) per NFT.
The meteoric success of Cool Cats is largely attributed to celebrity endorsements. Mike Tyson, a boxing legend, was one of the first personalities to adopt a Cool Cat as his profile picture on Twitter, thereby enhancing the project’s visibility. This exposure allowed Cool Cats to establish a solid foothold within the NFT ecosystem. Notable holders include personalities such as actress Reese Witherspoon, Reddit co-founder Alexis Ohanian, and DJ Steve Aoki.
What does the collection offer to its community?
Shortly after its launch, “We like the Cats” became the iconic slogan of the collection, embodying the friendly and community-driven spirit surrounding Cool Cats.
Additionally, Cooltopia, launched in 2022 as an immersive community space aligned with the metaverse and play-to-earn trends, aimed to allow users to participate in gamified quests. This virtual world, designed to enhance engagement among NFT holders, featured gaming mechanics where users could earn $MILK tokens and other rewards while navigating an interactive ecosystem. After attracting a number of players and collectors, the $MILK token was officially discontinued on July 27, 2023.
This discontinuation marks a strategic turning point for the Cool Cats team, which is now focusing on the narrative and artistic aspects of the brand. This transition reflects their ambition to establish themselves as a global entertainment brand, emphasizing the development of intellectual property (IP) and the creation of customizable avatars for users. The goal is to provide a more immersive and structured experience, shifting away from play-to-earn to adopt a more holistic—understood as mainstream—approach centered on storytelling.
Items obtained from quests and battles in Cooltopia will retain some utility within the new avatar system launched on October 19, 2023.
We like the cats
— Cool Cats (@coolcats) July 11, 2021
The various benefits for owners
Hey fam, here's my one-page guide to @coolcats latest lite paper and their building to future state!
— blueprome (@blueprome) August 18, 2023
Extremely excited for our future 🔥
Happy to edit more in future if outdated 😊
I'm not an artist but I can contribute in my own way ✍️🤪@cloncast @evanluza @ChiefCoolCat pic.twitter.com/go3Khsod02
Owning a Cool Cat offers several advantages to its holders. Not only do holders receive an exclusive role within Discord, but also, and most importantly:
- Airdrops: access to various airdrops, sometimes distributed through a lottery among holders, as seen with the Cool Cats Originals collection, to ensure their rarity.
- Priority access to new mints: holders have privileged access to certain projects and collections derived from Cool Cats.
- Invitations to exclusive events: invitations to virtual or physical events (such as San Diego Comic-Con in 2023 and 2024).
- Non-exclusive license for commercial use: holders can utilize their NFT for commercial purposes while allowing the Cool Cats team to use the 9,999 NFTs for marketing and merchandising.
Cool Cats: Partnerships and Development Chronicle
First Airdrop: Cool Cats Originals (July 2021)
Launched in 2021, the Cool Cats Originals collection aims to expand the Cool Cats universe while rewarding its holders. Designed by the core team, including Clon and ELU, this series offers unique and diverse pieces. Each drop includes three exclusive items—Neapolitan, Catsicle, and Cat Pop—distributed through a lottery system.
A limited drop system to preserve rarity
To maintain the value and exclusivity of the collection, drops of the Cool Cats Originals are organized bi-monthly on the Polygon blockchain. Each drop is limited to 300 NFTs, with 100 copies allocated for each item. Before each drop, a snapshot of the Cool Cats holders is taken, enabling a fair lottery draw to select the recipients.
The airdrops for Cool Cats Originals operate like a lottery, providing limited opportunities for holders to receive exclusive pieces. This rarity increases interest and the value of the NFTs within the collection, encouraging community members to hold onto and acquire more Cool Cats. This strategy ensures a controlled distribution while maintaining the overall appeal and value of the Cool Cats Originals.
Some more details on our Cool Cats Originals drops !!
— Cool Cats (@coolcats) July 19, 2021
👇🆒🐱💙https://t.co/yyreJA0oIZ pic.twitter.com/Ywnur7BuuT
Partnership with TIME Magazine (August 2021)
In August 2021, Cool Cats reached a significant milestone by collaborating with TIME Magazine for a partnership in the form of a contest, marking a noteworthy point in the project’s evolution. This collaboration led to the creation of 400 exclusive NFTs, celebrating the connection between Web3 and a prestigious media institution.
Initiated by Keith Grossman, then president of Time, this limited series features the avatars of the four founders of Cool Cats—Elu, Clon, Xtremetom, and Lynoid—each illustrated holding a stylized version of the magazine’s iconic cover. A total of 100 NFTs were created for each founder. This visual nod helped to solidify Cool Cats’ recognition within the NFT ecosystem.
Contest Mechanics and Prize Distribution
To commemorate the collaboration with TIME Magazine, a meme contest was organized, inviting the Cool Cats community to create memes inspired by the universes of both brands. The top eight entries were rewarded with an NFT from the collection. The remaining 392 NFTs were distributed through a lottery exclusive to Cool Cats holders, further strengthening community engagement.
Strategy and Impact
This collaboration allowed Cool Cats to position itself beyond the Web3 ecosystem by partnering with an iconic brand like TIME. The project not only enhanced the visibility of Cool Cats but also contributed to an increase in the collection’s floor price. By combining creativity and community interaction, Cool Cats demonstrated its ability to collaborate with traditional brands, paving the way for future partnerships and solidifying its place in the NFT universe.
Cool Pets and the $MILK Token: A Gamified Adventure (January 2022)
The Cool Cats universe has undergone several phases of evolution since its launch, each marking a turning point in its approach to community engagement and gamification. The introduction of Cool Pets and the $MILK token in September 2021 enhanced the playful and interactive aspects of the project.
Cool Pets: An Extension of the Original Collection
On January 28, 2022, Cool Pets were launched as a complementary collection of 19,999 NFTs, providing a new dimension for Cool Cats holders and the general public. Half of the Cool Pets were reserved for Cool Cats holders, while the other half was made available for sale to expand the community.
Each Cool Pet was distributed in the form of an egg, designed to hatch and evolve into a unique creature associated with one of the four elements: Grass, Fire, Water, or Air. The evolution of Cool Pets was influenced by items given to the creatures, which determined their appearance and element. Users could assign up to 50 items to each Cool Pet, with a limit of 5 items per day, thereby influencing the evolution of their creature. This mechanism offered significant customization potential and made each Cool Pet unique.
The Central Role of $MILK in the Cooltopia Ecosystem
$MILK was introduced to enhance the play-to-earn aspect of the Cool Cats ecosystem. This ERC-20 token allowed users to purchase accessories for their Cool Pets, complete quests, and interact with various elements of Cooltopia, the gamified universe of Cool Cats. The items used to evolve the Cool Pets were obtained from loot boxes purchased with $MILK on the internal marketplace.
Players could earn $MILK in various ways, including completing daily quests with their Cool Pets or claiming their tokens daily if they owned Cool Cats. This system encouraged users to regularly engage with the ecosystem and maximize their rewards, creating a cycle of continuous engagement. With over 100 quests available for the Cool Pets, each day offered new opportunities to accumulate $MILK and strengthen their creatures.
☁️🔥💧🌱 COOL PETS. JANUARY 28, 2022. 🌱💧🔥☁️ pic.twitter.com/einYypByXx
— Cool Cats (@coolcats) January 7, 2022
AS PROMISED, HERE’S MY 10 ETH FLOOR MILK VIDEO!!! CONGRATS TO ALL, AND WE LOVE THE CATS!!!!!! 🥛🥛🥛🥛❤️❤️❤️❤️🆒🆒🆒🆒🐱🐱🐱🐱 pic.twitter.com/LMmWDJy69f
— Farokh (@farokh) September 26, 2021
The “Milk Chug” Phenomenon
The introduction of $MILK generated significant excitement within the Cool Cats community, giving rise to the “Milk Chug” phenomenon—a practice where users, and even the project developers, celebrated the success of the token by posting videos of themselves drinking glasses of milk. This viral phenomenon bolstered the visibility of $MILK and increased engagement within Cooltopia.
Cool Comics (September 2022 to January 2023)
Cool Comics: A Narrative Immersion for the Cool Cats Community
Cool Comics represents one of the most ambitious projects by Cool Cats, aiming to enrich the experience of NFT holders by expanding the narrative universe of Cooltopia. Launched in September 2022, this project introduced a series of digital and physical comics, accessible exclusively to holders of Cool Cats and Cool Pets. The objective was not only to deepen the lore of Cooltopia but also to enhance community engagement through an interactive and immersive narrative medium. The first issue, titled The CATaclysm, was revealed in several episodes, offering intertwined plots and narrative quests in which NFT holders could directly participate.
A Unique Collection and Gamification Model
Each comic is distributed through a two-step process. Holders of Cool Cats and Cool Pets must first purchase a non-minted copy via the Meowpad platform in exchange for $MILK, the native token of the Cool Cats ecosystem. Subsequently, they can mint their comic as an ERC-721 NFT, providing flexibility in the acquisition and evolution of digital assets. This system creates rarity within the collections and adds specific features to each comic. For instance, holders can access physical copies of the comics, available in various levels of rarity, ensuring an enriched and exclusive experience.
A Strategy of Diversification and Inclusivity
The development of Cool Comics did not stop with the first episode. A second comic, The Wind Disaster with Jo and Ardi, was launched in January 2023, continuing the expansion of the Cooltopia universe. This sequel not only introduced new narrative elements but was also offered as an airdrop to holders of the first comic, showcasing the brand’s loyalty strategy. Physical copies of this second edition were made available through a claims process, allowing holders to obtain a printed version that corresponds to their digital NFT. This dynamic interaction between the physical and digital realms reflects Cool Cats’ commitment to providing an innovative and immersive user experience.
Rarities and Physical Claims
The digital comics feature variations in rarity that influence physical claims. Holders can claim paper versions corresponding to their rarity, ranging from “Cool 1” to “Exotic.” Additionally, some copies are encapsulated and signed by the artist Clon for the most prestigious editions, adding extra value for dedicated collectors. Rare copies, such as the “Exotic” versions, are sent with a CGC grade, a certification system ensuring their authenticity and quality.
In 2023, Cool Cats continued its efforts by announcing that the Cool Comics project would further explore and expand the narrative universe of Cooltopia. However, no official updates have been communicated regarding additional episodes or the conclusion of the series beyond January 2023, suggesting a possible reorientation or reevaluation of the project.
Cool Cats x Habbo: A Collaboration to Reinvent the World of Digital Avatars (September 2022)
In September 2022, Cool Cats formed a strategic partnership with Habbo, one of the oldest and most influential online games in the world. This collaboration aims to integrate the visual elements and unique universe of Cool Cats within Habbo’s social and virtual platform, thereby enhancing the experience for NFT holders.
A Fusion of the Cool Cats and Habbo Universes
This partnership introduced exclusive in-game items for holders of Cool Cats and Cool Pets, including clothing featuring Cool Cats designs, backpacks, and special badges. By partnering with Habbo, Cool Cats provides its users with an immersive socialization space, the Cool Cats Room, where avatars can interact within an environment that recreates the iconic graphic universe of the collection.
Cool Cats Items — Habbo
An Extension of the Brand Beyond Web3
By integrating the Cool Cats universe into Habbo, this collaboration marks a turning point for the NFT collection by expanding its influence beyond Web3. Habbo, with its over 21 years of existence and loyal community, presents a unique opportunity for Cool Cats to connect with a broader audience and extend its reach. This partnership also demonstrates Cool Cats’ commitment to strengthening its presence in virtual environments by leveraging established platforms to reach new users.
A Successful Co-Branding Strategy
The partnership between Cool Cats and Habbo illustrates Cool Cats’ co-branding strategy, aiming to collaborate with brands that have a strong identity and an established community. By merging the distinctive visuals of Cool Cats with the rich and interactive universe of Habbo, both brands create a hybrid experience that enhances engagement and fosters a sense of belonging within their respective communities.
A Dynamic of Exclusivity and Rarity
The in-game items and cosmetic elements introduced through this collaboration are available only to Cool Cats NFT holders, thereby enhancing the perceived value and exclusivity of the collection. By capitalizing on the community and social aspects of Habbo, Cool Cats continues to position its NFTs as essential elements of the digital universe while adding a playful and social dimension to the holders’ experience.
The collaboration between Cool Cats and Habbo is an emblematic example of the successful integration of NFTs into a traditional online gaming environment, allowing both brands to expand their influence while creating innovative and engaging experiences for their communities.
Cool Cats FC: Celebrating the FIFA World Cup (November 2022)
In November 2022, Cool Cats partnered with Animoca Brands and OneFootball Labs to launch a dynamic NFT collection in honor of the FIFA World Cup in Qatar. Named Cool Cats FC (CCFC), this interactive collection of 4,000 NFTs combined the Cool Cats universe with the excitement of the world’s most-watched sporting event.
A Dynamic Collection in Partnership with Web3 Leaders
The Cool Cats FC project was designed to evolve in real-time throughout the tournament, providing an immersive experience for NFT holders. Each CCFC NFT is randomly assigned to one of the 32 participating teams in the World Cup. As the teams progress through the competition stages, the corresponding NFTs visually change, marking each advancement with new borders and stars. This dynamic aims to enhance holder engagement by giving them a direct stake in the tournament’s unfolding.
A Dual Mode of Participation
The Evolutions of the Cool Cats FC NFTs
The CCFC collection allows holders to engage in two ways:
- Hold’Em: CCFC holders can participate by keeping their NFT throughout the competition. As the team associated with their NFT progresses, they unlock increasingly attractive rewards. For example, holders whose team reaches the semifinals or finals have the chance to win limited-edition jerseys signed by Clon, autographed footballs, or even Cool Pets NFTs.
- Pick’Em: This option allows all members of the Cool Cats community, even those who do not own a CCFC NFT, to participate in community events on the Cool Cats Discord server. Each match day, “Pick to Win” polls are held, giving participants the opportunity to win free NFTs.
Unique Rewards for CCFC Holders
The Rewards Opportunities for Cool Cats FC
The Cool Cats FC collection was specifically designed to reward its holders throughout the competition. Here are some examples of the prizes offered:
- Group Stage Advancement: Exclusive in-game items and digital gifts.
- Qualification for Semifinals or Finals: Limited-edition Cool Cats x OneFootball jerseys, personalized videos from players, or Cool Pets NFTs.
- Final Victory: VIP football experiences, such as special stays or exclusive stadium tours, in partnership with OneFootball. These experiences aimed to provide unforgettable moments for holders of NFTs associated with the championship team. Additionally, Cool Cats NFTs were awarded as rewards, but without a specific edition linked to CCFC.
Cool Cats x One Football
This collection demonstrated Cool Cats’ ability to integrate the sports universe into the Web3 ecosystem by partnering with influential brands like Animoca Brands and OneFootball Labs. By combining dynamic NFTs (ERC-721), community engagement, and live events, Cool Cats positioned itself as a major player not only in the NFT space but also in interactive entertainment.
A Success Beyond Web3
Cool Cats FC demonstrates that NFT collections can transcend the realm of digital art to become rooted in global events such as the World Cup. This initiative attracted a diverse audience, ranging from football enthusiasts to NFT collectors, thereby enhancing engagement and appeal around the Cool Cats brand. In a roundabout way, this represented the early stages of integrating digital assets into the real world (RWA – Real World Assets).
Cool Cats Journeys, Fractures, and Cool Score (February to June 2023)
Journeys, Fractures, and the Cool Score represented ambitious gamification initiatives within the Cool Cats ecosystem, aimed at engaging NFT holders while expanding the universe of Cooltopia. These programs, organized in the form of seasons and episodes (Journeys), facilitated a progressive and interactive immersion into gamified stories.
Journeys: Immersion and Gamification in Seasons
Journeys are interactive narrative missions divided into several episodes within a season, each lasting approximately two weeks. Each episode, known as a Journey, presented Cool Cats and Cool Pets holders with challenges in the form of puzzles, riddles, and quests to complete. These activities allowed participants to evolve their NFTs and earn specific rewards.
Season 1: Fractures (February - April 2023)
Good news! To thank you for your participation in Season 1, we are airdropping this exclusive NFT to everyone who took part in at least one Journey.
— Cool Cats (@coolcats) April 27, 2023
You may want to hold onto this, as it could help you in the future! pic.twitter.com/BinkYr9F3w
Season 2: Shadow Wolves and Parallel Exploration (April 27 – June 2023)
Cool Cats Journeys — Saison 2
Season 2 introduced the Shadow Wolves, a new type of NFT character within the Cooltopia universe, accessible only to holders who converted their Fractures. The season also included several Journeys, alternating between episodes dedicated to Cool Cats/Cool Pets and Shadow Wolves, exploring parallel narratives. This approach allowed players to embark on distinct adventures while continuing to actively engage with the ecosystem through narrative challenges and specific rewards, such as accumulating Aurorium and Umbrium—resources that would later be utilized in the SideKX campaign.
The final Journey of Season 2 concluded in early August 2023. These missions marked a turning point in terms of participation and engagement, providing new opportunities for advancement within the game. However, after this date, no new season or missions were announced, signaling a pause or potential redirection for the project.
Journeys Season 2: Mission Completed
— Cool Cats (@coolcats) August 3, 2023
Rewards: Check your Wallets 🪂
We’ve randomly airdropped 5 Cool Cats, 50 Shadow Wolves, and 3 Scholars NFTs to participants based on Cool Score Rankings
Season 3 is in the works - stay tuned! pic.twitter.com/JiKw0dy9F3
Fractures: Dynamic and Evolving NFTs
Fractures were at the heart of the first season of Journeys. These dynamic NFTs evolved with each episode based on the choices and performances of the participants. Holders had the opportunity to transform their Fractures into Shadow Wolves. This transformation required burning the Fractures, symbolizing progression in the adventure and offering new advantages and traits for the players’ avatars.
Cool Score: A Measure of Community Engagement
The Cool Score is a points system introduced to reward the engagement and loyalty of NFT holders within Cooltopia. It is a cumulative score based on several criteria:
- Ownership of Cool Cats, Cool Pets, and Shadow Wolves.
- The duration of holding these assets in a wallet.
- Participation in the Journeys missions and the evolution of Fractures.
- The accumulation of rare digital items and the collection of special NFTs.
- Involvement in community events.
The Cool Score evolves based on participants’ actions and allows holders to unlock exclusive rewards, such as early access to future collections, physical items, and IRL events.
The Journeys, Fractures, and Cool Score initiatives provided an immersive and gamified experience for holders of Cool Cats and Cool Pets. However, with the end of the utility of Fractures in May 2023 and the cessation of Cooltopia on July 27, 2023, the prospect of a third season seems increasingly unlikely. Although the dedicated channel for these initiatives (️|journeys) remains on Discord, the last official communication was dated November 2023.
Shadow Wolves: A Dive into the Darkness of Cooltopia (April 20, 2023)
The Shadow Wolves represent a significant evolution in the Cool Cats universe, introducing a darker and more competitive dimension within Cooltopia. These new characters are inspired by druidic creatures resembling Viking wolves, skilled in combat and specialized in exploring the geological fractures of Cooltopia to collect valuable materials. Their arrival greatly expands the possibilities for gameplay and interaction while introducing a new dynamic within the community.
Context and Role of the Shadow Wolves
The Shadow Wolves embody the darker side of Cooltopia, allowing holders to take on the role of a more aggressive and mystical character. These wolves are deeply rooted in nature and possess formidable combat skills, playing a key role in resource exploitation. They offer a new gameplay experience and introduce healthy competition among community members. As “Super Cool” members of the Cool Cats ecosystem, they enjoy privileged access to unique items, exclusive quests, and specific rewards.
Minting Process for the Shadow Wolves
The minting of Shadow Wolves took place from April 20 to May 19, 2023. To obtain a Shadow Wolf, holders had to burn a Cool Cats Fracture, an NFT acquired during the Journeys. This free minting mechanism, aside from the gas fees on the Ethereum network, allowed users to transform their Fracture into a Shadow Wolf that was immediately revealed. The process ensured a direct link between the rarity of the Fracture and that of the Shadow Wolf, adding a strategic dimension to the event.
Collection and Rarities
The Shadow Wolves collection consists of a maximum of 11,575 NFTs, although the total number of mints may be lower depending on the number of Fractures burned. Each Shadow Wolf is classified according to a rarity system similar to that of the Cool Cats, with levels ranging from Shadow 1 to Chaos 2. Additionally, one-of-one NFTs have been introduced into the collection, featuring legendary characters called The Elders and The Scholars, randomly assigned to certain Fractures regardless of their rarity.
Integration into the Ecosystem
The Shadow Wolves hold an important place within the Cool Cats ecosystem, offering their holders unique benefits, including early access to drops, IRL events, and exclusive merchandise. Although these NFTs are not considered core members of the system, like Cool Cats or Cool Pets, they are nonetheless integrated into quests and narratives that add an additional layer of depth to the overall experience.
The End of Cooltopia and $MILK (July 2023)
July 27, 2023, marks a crucial milestone for the Cool Cats ecosystem with the official cessation of Cooltopia and its associated token, $MILK. This decision aims to redirect the team’s resources and efforts toward new strategic collaborations and gaming experiences that are more aligned with the brand’s overarching vision of becoming a leader in character-driven storytelling and entertainment.
Friendly reminder: Cooltopia will be sunset on our website as of 12PM ET tomorrow, July 27.
— Cool Cats (@coolcats) July 26, 2023
For details and next steps, read Sunsetting Cooltopia & $MILK on our official Cool Cats blog at https://t.co/2zKZYeE4d5. pic.twitter.com/z0GEK1Jb7e
End of Cooltopia and $MILK
Launched in early 2022, Cooltopia was an interactive universe that allowed holders of Cool Cats and Cool Pets to engage in interactive quests, all based on the use of $MILK, a utility token specific to this ecosystem. $MILK served as the currency for various items and interactions within this gamified universe.
However, on July 27, 2023, access to Cooltopia was disabled on the official Cool Cats website, and the active generation of $MILK was halted. This change reflects the team’s intent to focus its resources on new collaboration and development opportunities, in line with the goal of establishing Cool Cats as a leading entertainment brand—likely free from the exclusive realm of Web3.
Transition and Future of Cooltopia Items
To facilitate this transition, the items collected through the quests and activities of Cooltopia will retain their utility in the future avatar system that the brand plans to launch in October 2023. A $MILK burn event has also been announced, allowing holders to spend their remaining tokens in exchange for physical and digital rewards.
The decision to end Cooltopia and $MILK reflects a desire for a strategic repositioning of Cool Cats, aiming to focus its efforts on gaming experiences that are more aligned with its partners and brand vision. While this transition closes an important chapter in the Cool Cats ecosystem, it also paves the way for new development opportunities and future collaborations.
The New Cool Cats Website (August 2023)
On August 29, 2023, Cool Cats launched a new version of its website, now accessible under a new domain name: coolcats.com (formerly coolcatsnft.com). This change marks a strategic turning point for the brand, highlighting its intention to gradually detach itself from the exclusive association with NFTs. By adopting a broader digital identity, Cool Cats seeks to reposition its universe around entertainment and storytelling while exploring opportunities beyond the traditional NFT ecosystem.
The Evolution with SideKX: A New Narrative Dimension (September 2023)
On September 21, 2023, following the closure of Cooltopia and the cessation of $MILK token generation, Cool Cats introduced the SideKX, marking a significant strategic transition within the ecosystem. This launch aims to revitalize community engagement and enrich the brand’s narrative universe by providing new opportunities for Cool Pets holders and collectors.
Introduction to SideKX: Evolving Narrative Companions
The SideKX are distinct companions that enhance the stories of the main characters in the Cool Cats universe, such as Blue Cat, Ardi, Jo, and Kira. Unlike Cool Pets, these new companions are not simply randomly generated; they are categorized into three main types: Milo, Sage, and Bones. Each possesses unique characteristics and comes in various forms and variants, ensuring extensive customization for each holder.
SIDEKX. 09.21.23 pic.twitter.com/B06L0EF8qL
— Cool Cats (@coolcats) September 15, 2023
Transformation of Cool Pets into SideKX: A Deflationary Process
One of the central aspects of this new initiative is the ability to transform two Cool Pets into a single SideKX through a burn process, thereby contributing to a reduction in the total supply. Holders can choose to use their existing Cool Pets to create a SideKX, influencing its traits based on the original attributes of the burned animals, and incorporating optional elements such as gems (Aurorium or Umbrium stones). These stones allow for adjustments to the final characteristics of the SideKX, reinforcing the concept of tailored customization and the pursuit of rarity within the ecosystem. It is worth noting that these stones were distributed at the conclusion of the second season of Journeys.
Rarity System and Levels
The SideKX are categorized into five levels of rarity: Common, Uncommon, Rare, Epic, and Legendary, providing a clear hierarchy of NFTs and additional appeal for collectors. Holders can enhance their companions by using items collected during quests, contributing to the evolution of their SideKX’s appearance and attributes. This approach encourages active participation from community members while reinforcing the attractiveness of the collection system.
SideKX Cards: A Reimagined Format for the Collection
To enhance the collection aspect and facilitate the identification of SideKX characteristics, the traditional PFP format has been reimagined as cards. These cards allow holders to quickly view the traits of their NFT, such as the type of form, set type, character ID, and serial number. This format plays a key role in seamlessly integrating into the future avatar system, which will also include suitable wearables. The card approach aims to make the experience more intuitive and engaging for collectors while facilitating the evolution of the avatars.
Intégration des SideKX dans l’écosystème : quêtes et interactions
The SideKX are not just simple decorative companions; they play an essential role in the future activities of the ecosystem, including new gaming initiatives, metaverse explorations, and animated content. While they are not classified as membership NFTs, their association with Cool Cats or Shadow Wolves allows for the unlocking of specific quests and access to additional rewards. In this way, they become dynamic elements, enhancing the user experience within the Cool Cats universe.
A Link to the Past Through a Soulbound Token
To preserve the emotional connection that holders may have created with their Cool Pets, Cool Cats introduced a Soul-Bound Token (SBT)—a non-transferable NFT. This commemorative token, which is non-exchangeable and tied to the memory of the companions burned during the transformation, retains the intellectual property (IP) rights of the Cool Pets while leaving an indelible mark of these companions in the holders’ wallets. This initiative underscores the importance Cool Cats places on legacy and continuity within its ecosystem.
Future Development: Avatar System and New Initiatives
The introduction of SideKX is part of a broader strategy aimed at enhancing the identity of holders’ avatars and enriching their interactions within the ecosystem. The upcoming avatar system (October 2023) will enable holders to associate their SideKX with their main character and access advanced customization options.
In parallel, Cool Cats announced ecosystem programs such as The Workshop, The Lab, and The Studio, aimed at stimulating community engagement and supporting the creation of intellectual property by community members. These initiatives—set to be rolled out in the fourth quarter of 2023—sought to provide growth and collaboration opportunities while supporting the evolution of the ecosystem toward a model of community building and shared ownership.
With the launch of SideKX, and despite the change in direction, Cool Cats continues its development by focusing on identity, customization, and community interaction. By offering extensive customization, a rarity system, and enhanced engagement opportunities, the brand aims to solidify its position as a key player in the realm of NFTs and digital storytelling.
Cool Cats Avatars (October 2023)
On October 19, 2023, Cool Cats launched its Avatar System, a major initiative aimed at enhancing the user experience and providing new ways to customize and elevate their digital identity within the Cool Cats ecosystem. Here’s a detailed overview of this new system and its key features.
Overview of the Avatar System
The Cool Cats Avatar System introduces an inclusive and accessible approach, open to both long-time holders (Cool Cats and Shadow Wolves) and newcomers known as Explorers. This system allows users to fully customize their avatars using their existing digital assets. Whether it’s clothing, shoes, hats, or accessories, the customization options are varied and tailored to each profile. These modifications automatically synchronize with partner platforms, including Twitter, providing flexibility and consistency in digital identity across multiple platforms.
The Cool Cats Avatar System aims to be a scalable and inclusive platform, offering users the freedom to create and customize while preserving the integrity and consistency of their digital identities within the ecosystem.
A Collection in the Form of Soulbound Tokens
In the Cool Cats Avatars collection, each avatar permanently belongs to its owner through a format known as a soulbound NFT. This means that the base avatar, once created, cannot be sold or transferred to someone else.
With each modification or addition of elements (such as clothing or accessories), the avatar is not recreated as a new soulbound token; rather, the existing avatar is updated. The goal is to allow users to customize their avatar based on their Cool Cat while avoiding the proliferation of soulbound tokens for each change made. The original soulbound token remains the same, ensuring continuity in the avatar’s identity.
If a user sells their Cool Cat, the associated avatar, which is a soulbound NFT, remains in the original owner’s wallet. However, without the linked Cool Cat, the avatar will lose certain functionalities and customization options. The new buyer of the Cool Cat will not receive the existing avatar, as avatars are specifically tied to the wallet and are non-transferable, in accordance with their soulbound nature. Therefore, the new buyer of the Cool Cat does not reclaim the existing avatar but will be able to create their own avatar based on their new purchase.
Packs and Wearables: Expanding Customization Options
The launch of this system was accompanied by a themed promotional pack for Halloween, available for a limited time. Inside, users can find four items with random rarities, enhancing the appeal for collectors and the customization dynamic. Cool Cats plans to diversify the ways to acquire items in the future through various activations (both physical and digital).
On December 7, 2023, 300 Snowy Box packs were put up for sale.
Additionally, a snapshot was taken on October 16, 2023, to reward Cool Cats holders with free assets to enhance their outfits. These assets, in the form of ERC-1155 NFTs on the Polygon network, can be traded, providing flexibility and added appeal for avatar customization.
The Avatar Packs on MagicEden can be found at the following link: https://magiceden.io/collections/polygon/0x98ccdf079a6e9efe2b581aec93e2a4d79cdb272d
The Avatar Wearables on MagicEden can be found at the following link:https://magiceden.io/collections/polygon/0xa7a92b3502c3fd9a10c439e9b53d6ddbb5ed183f
The Explorers: An Accessible Entry Point
The Explorers serve as the default avatar base for new users. These avatars allow for an initial immersion in Cooltopia without playing a central role in the ecosystem. They act as a gateway for users discovering Cool Cats, providing a taste of the possibilities before transitioning to more advanced avatars like Cool Cats or Shadow Wolves.
To obtain an Explorer in the Cool Cats ecosystem, users needed to participate in certain activations (such as partnerships or special drops).
The Card Format: A Clear Overview of Wearables
To enhance the collectible aspect of these avatars, Cool Cats has (re)introduced the card format for wearables. This format was previously used a few months earlier for the Cool Cats FC campaign. This design choice allows users to view the traits and characteristics of each accessory at a glance, making it easier to manage and optimize their avatars.
Towards the Future: Sapphire Town and Beyond
The Avatar System appeared to mark a starting point in the new Cool Cats vision and the development of its ecosystem. With the abandonment of Cooltopia, Sapphire Town—first mentioned in April 2022—has been reintroduced as a new approach for the Cool Cats ecosystem, emphasizing community interaction, avatar customizations, and more immersive metaverse features, while moving away from the tokenization mechanics and intensive gameplay that characterized Cooltopia.
Although Sapphire Town and Cooltopia share similar goals in creating an immersive environment for Cool Cats holders, they represent distinct iterations in Cool Cats’ strategy. Relaunched after the closure of Cooltopia, Sapphire Town appears to be more focused on storytelling and long-term community engagement, with less reliance on tokens like $MILK.
Cool Cats and the Macy’s Thanksgiving Day Parade: Global Recognition (November 2023)
In November 2023, Cool Cats will take a significant step by participating in the iconic Macy’s Thanksgiving Day Parade, an American annual tradition since 1924. This partnership represents more than just a simple appearance; it marks Cool Cats’ entry into a new phase of expansion, positioning the brand as a global player in entertainment and intellectual property (IP) creation.
Blue Cat’s Entry into the Macy’s Parade: A Turning Point for Cool Cats
The invitation to fly a balloon representing Blue Cat, the main character of the Cool Cats universe, in the 2023 parade is the result of extensive effort and strong community engagement. In 2022, Cool Cats had already participated in the Macy’s Virtual Parade, a digital version of the event organized in collaboration with the OnCyber platform, which allowed participants to visit an online gallery dedicated to various NFT projects, including Cool Cats.
At the conclusion of this virtual event, five projects were selected to compete for a prestigious prize: the opportunity to have a balloon in the 2023 Macy’s Thanksgiving Day Parade. Cool Cats holders were invited to vote for their favorite project, with each vote accompanied by donations to the Big Brothers Big Sisters of America charity, thereby enhancing the philanthropic aspect of this initiative.
Thanks to a massive mobilization of the community, Cool Cats won this competition, ensuring the presence of Blue Cat and his faithful companion Chugs in the form of a giant balloon at the 2023 edition of this iconic parade.
A Large-Scale Artistic and Marketing Project
The design of the Blue Cat balloon required months of meticulous work, with every detail carefully crafted to capture the essence and creative spirit of Cool Cats. This project reflects the brand’s ability to transition from the digital realm to large-scale real-world events, thereby enhancing its influence and appeal to a broader audience.
Clon, the founder and lead illustrator of Cool Cats, expressed his excitement at the thought of seeing his work featured in such a prestigious event:
C’est un moment important pour moi en tant qu’artiste et fondateur de Cool Cats. La parade de Macy’s a toujours occupé une place spéciale dans ma famille, et pouvoir présenter mon travail aux côtés des personnages les plus reconnaissables au monde est un rêve devenu réalité.
An Interactive Campaign and Exclusive Products
Participation in the parade goes beyond the mere presence of the balloon. Cool Cats also plans to launch an interactive campaign to accompany this event, featuring fun challenges and the release of a series of exclusive products. Fans will be able to purchase new plush toys and vinyl figures featuring Blue Cat and Chugs on macys.com, as well as in 11 flagship Macy’s stores across the United States.
Macy’s x Cool Cats
This partnership with Macy’s represents an exceptional opportunity for Cool Cats to expand its visibility, not only within the Web3 community but also to the general public, reinforcing its status as a global entertainment brand.
A Strategic Milestone for Cool Cats
The integration of Blue Cat into the Macy’s Thanksgiving Day Parade is a testament to the evolution of Cool Cats as an intellectual property (IP), transcending the NFT space to carve out a place in popular culture. This collaboration fits into a broader strategy aimed at positioning Cool Cats as a fully-fledged storytelling and character brand, with projects in animation, the metaverse, and merchandise.
The partnership with Macy’s also underscores Cool Cats’ commitment to creating immersive and memorable experiences for its community while attracting new audiences through a creative and interactive approach.
With this collaboration, Cool Cats takes a significant step forward, proving that its universe, initially centered around NFTs, has the potential to become a global brand with growth opportunities in various fields, including animation and physical products.
KLKTN, Animoca Brands Japan, and Cool Cats: An Alliance to Conquer the Japanese Market
In November 2023, Animoca Brands Japan, San FranTokyo (an initiative of KLKTN, a subsidiary of Animoca Brands specializing in digital content solutions and Web3 experiences), and Cool Cats Group LLC announced a strategic partnership aimed at expanding the influence of the Cool Cats brand in the Japanese market and the anime industry. This collaboration includes strategic investments: Animoca Brands Japan has acquired shares in Cool Cats Group LLC, while San FranTokyo has purchased NFTs from the three main collections of Cool Cats on the secondary market.
Animoca Brands Japan x San FranTokyo x Cool Cats
— San FranTokyo (@San_FranTokyo) November 7, 2023
We’re stoked to officially announce together with @Animocabrandskk , our strategic investment and partnership with @coolcats.
1/8 👇 pic.twitter.com/b4DQPtAz8y
Objectives and Initiatives of the Partnership
Expansion into Japan
The primary objective is to increase Cool Cats’ presence in the Japanese market by leveraging Animoca Brands Japan’s expertise in managing intellectual properties (IPs) and tapping into the enthusiasm for Web3 culture and anime. The alliance aims to forge relationships with influential players in the Japanese entertainment industry to create opportunities for merchandising, licensing, and collaborations with officially licensed IPs.Content Development
- Cool Cats Manga: One of the flagship projects is the creation of a one-shot manga (yomikiri), produced in collaboration with a Japanese artist, which will integrate the characters of Cool Cats into the tradition of Japanese manga.
- Integration into San FranTokyo: The partnership also plans to integrate Cool Cats into the San FranTokyo ecosystem. This includes initiatives such as interactive digital figurines, marketing efforts aligned with iconic Japanese IPs, and potentially expanding the narrative universe of Cool Cats within this decentralized world.
Acquisition of Assets
San FranTokyo has strengthened its ties with Cool Cats by acquiring several NFTs from the Cool Cats, Shadow Wolves, and SideKX collections. This initiative aims to ensure that new stories and initiatives honor the essence and continuity of the original brand.Statements and Strategic Vision
Daisuke Iwase, CEO of Animoca Brands Japan, emphasizes that this partnership aims not only for commercial growth but also for cultural exchange, capturing the unique essence of the Japanese artistic market and making it accessible to Cool Cats fans. David Taing, co-founder of San FranTokyo, highlights the convergence of styles, cultures, and technologies to create innovative collaborations essential for the development of the Web3 ecosystem. Clon, founder of Cool Cats, expresses his enthusiasm for this partnership, which aims to include new fans while respecting the community’s legacy and providing creative ways to interact with the Cool Cats universe.Challenges and Perspectives
The partnership illustrates Cool Cats’ intention to expand its brand beyond traditional boundaries by leveraging the expertise and network of Animoca Brands Japan and San FranTokyo. With initiatives ranging from the creation of mangas to collaborations with other popular Japanese brands, Cool Cats aims to strengthen its presence in Asia and attract new audiences. This alliance between two worlds, the West and Japan, seeks to create immersive experiences that blend Web3, storytelling, and anime culture while ensuring the sustainability and authenticity of Cool Cats characters and stories. This strategic approach could pave the way for a series of additional collaborations on a global scale, thereby solidifying Cool Cats as a benchmark brand in the fields of art, entertainment, and digital innovation.Official Launch of the Cool Cats Manga in Japan (July 2024)
The announcement of the Cool Cats manga series in collaboration with Kodansha—the largest publishing house in Japan—and SanFranTokyo marks a significant milestone for the franchise’s expansion in Japan. By integrating the Cool Cats universe with the reputation and expertise of Kodansha, known for iconic works such as Akira and Attack on Titan, this project aims to captivate a new audience through quality storytelling and a unique artistic style, ensured by the talented Yuuma Natsuna. The plot, set in the whimsical city of Sapphire Town (previously mentioned in the context of Cool Cats Avatars), promises to immerse readers in new adventures with Blue Cat, Chugs, and their friends, while honoring the visual and narrative heritage of Japanese manga culture. Readers can discover the first chapters of COOL CATS 〜ようこそサファイアタウンへ〜 for free on Comic DAYSand Yanmaga, with monthly releases. A physical edition of the book is also planned for 2024, to be available in over 2,500 bookstores and 70 online shops across Japan, ensuring extensive and accessible distribution.
The Milk Chug (November 2023, Ongoing)
The Milk Chug is an episodic animated series created by Cool Cats in collaboration with the Emmy Award-winning animation studio Titmouse (known for Big Mouth and The Venture Bros). The series features Blue Cat and his friends Chugs, Jo, and Ardi in lighthearted and humorous adventures. The first episode, released on YouTube on November 21, 2023, marks a new era for the Cool Cats universe, exploring animation as a means of storytelling and strengthening the brand’s identity.
Welcome to The Milk Chug pic.twitter.com/A7fgR3Li1V
— Cool Cats (@coolcats) November 21, 2023
A Soft Launch Before a Relaunch in September 2024
The Milk Chug | Ep. 102 pic.twitter.com/e2dIz0s1Uz
— Cool Cats (@coolcats) December 19, 2023
The initial launch of The Milk Chug took place quietly at the end of 2023, with the first episode airing in November, confirmed by the publication of the video on YouTube. Subsequently, a second episode was released on December 19, 2023, according to an official tweet from Cool Cats. This staggered approach allowed the creators to gauge audience reception before likely planning a broader promotional campaign in 2024.
The Plot and Characters
The series features lighthearted and humorous situations where Blue Cat, Chugs, Jo, and Ardi interact at their favorite hangout, the Milk Chug. For instance, episode 1 showcases Chugs and Ardi competing to make the best coffee. The series explores the bonds of friendship and friendly rivalries among the characters while expanding the broader Cool Cats universe.
A High-Quality Production
The Milk Chug boasts a polished production thanks to the collaboration with Titmouse, a renowned animation studio. Under the direction of Parker Simmons, the episodes feature the voices of recognized talents such as Zeno Robinson (Blue Cat, Chugs, and the coffee machine), Dan Stevens (Ardi), and Maggie Lawson (Jo). Executive producers include key figures such as Clon, founder of Cool Cats, as well as Dylan Flinn (Futureverse), Shara Senderoff, and the Titmouse team, including Chris Prynoski.
Relaunch and Future Development
In September 2024, alongside the release of episode 3 on the Cool Cats YouTube channel, a new communication campaign was launched to relaunch the series, aiming to reach a broader audience and potentially introduce new narrative arcs or episodes. This relaunch coincides with Cool Cats’ desire to establish a stronger connection between its digital products and its animation efforts, thereby reinforcing its presence in the entertainment industry.
The episodes are available for free on the Cool Cats YouTube channel, giving all fans the opportunity to explore these animated adventures and immerse themselves in the brand’s ever-expanding universe.
A Promising and Challenging Future
With The Milk Chug, Cool Cats explores new ways to merge the world of digital collectibles and animation while engaging its communities across various platforms. The series represents an opportunity for the brand to strengthen its identity and expand its audience beyond the Web3 ecosystem, relying on accessible and captivating stories for all.
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