Tap-to-earn games: a strategic bridge for licenses?
The rise of tap-to-earn games in the Web3 ecosystem has paved the way for simple and accessible interactions, transforming mobile usage into a platform for instant rewards. However, the question of their long-term sustainability arises: can they move beyond their simplistic format to become strategic partners for more traditional or ambitious game licenses, whether deployed on PC or console? Considering these games as launchpads or complementary extensions could prove to be a smart strategy, immersing brands into users’ daily lives. Kawlet provides an overview of the advantages, challenges, and concrete examples of such an approach.
Using Tap-to-Earn Games as a Complementary Progression Tool
Tap-to-Earn games, with their ease of access and addictive nature, could serve as a springboard for developing transferable skills or resources in a more complex main game. This model would create a synergy between the two universes, whether it be a traditional game on PC, console, or a Web3 title:
- Accumulation of points and skills: for instance, a player could accumulate points, skills, or specific items through repetitive interactions on mobile, thereby enhancing an avatar or certain skills. These gains, synchronized with the main game, would then have strategic or competitive utility, adding depth to the overall gaming experience.
- Synchronization: this model could rely on secure synchronization between the two games, through a shared account or blockchain technology. This would ensure that every minute spent in the tap-to-earn game translates into a tangible advantage in the main game, while also ensuring transparency and protection of digital assets.
Enhancing the user experience and maintaining a continuous connection with the brand
Tap-to-earn games can serve as mobile extensions for richer and more complex licenses, allowing users to stay connected to the brand’s universe even outside their main gaming experience. This approach is particularly relevant for franchises with a strong narrative universe, such as RPGs or open-world simulation games:
- Quick missions and skill gains: by using a tap-to-earn application, players could complete quick missions, earn special items, or boost skills during their waiting times or breaks. This transforms these micro-moments into opportunities for progression, thus maintaining a continuous connection with the game’s universe.
- Multichannel engagement: this constant connection allows users to remain immersed in the brand experience, even outside of traditional gaming sessions, enhancing their loyalty while providing valuable opportunities for micro-engagements for brands.
Benefits for brands: integration into users’ daily lives
One of the major advantages for brands is the ability to seamlessly integrate into the daily lives of users. Tap-to-earn games, accessible at all times via smartphones, enable brands to establish a continuous and immersive connection with their audiences, while multiplying points of contact:
- Personalized experiences and exclusive promotions: by offering exclusive promotions, unique events, or specific missions accessible only through the mobile application, brands personalize the experience while increasing engagement.
- Monetization potential: this model also allows for additional monetization opportunities through advertising partnerships or in-app events, creating diverse revenue streams while optimizing user interaction.
The challenges to overcome
To succeed, the integration of tap-to-earn games with more ambitious licenses must overcome several challenges:
- Data synchronization and security: The integration between the tap-to-earn mobile game and the main game must be seamless, secure, and reliable. While the use of blockchain provides security and transparency guarantees, it requires increased technical expertise and additional costs, making this approach more complex to implement.
- Maintaining long-term interest: Player engagement remains a major challenge. Tap-to-earn games will need to provide varied progression mechanics and meaningful rewards to avoid boredom and fatigue. The addition of customization features, evolving missions, and periodic events will be crucial to maintaining an attractive dynamic.
Tap-to-earn games, while still perceived as simplistic formats, have the potential to become strategic tools for brands and more ambitious game licenses. By using them as mobile extensions and complementary progression platforms, developers can not only expand the main game universe but also maximize user engagement while integrating brands into their daily lives. To succeed, it will be crucial to design these games as truly connected and complementary experiences, ensuring that each interaction has tangible and enriching value. Only under these conditions can tap-to-earn games transform into a strategic bridge, capturing player interest over the long term while building a viable economic ecosystem.
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